Course Summary: Corporate Image Strategies (Level 6 Diploma) This course provides learners with the knowledge and practical skills to develop and manage a strong corporate image in today's competitive and media-driven environment. It focuses on aligning corporate branding, communication, and visual elements to project a consistent and positive image to stakeholders, including customers, employees, investors, and the media. The course typically covers topics such as brand positioning, visual identity systems, corporate communication, crisis management, stakeholder engagement, and the strategic use of media. Students will explore key concepts such as brand consistency, corporate communication, stakeholder engagement, and crisis image management. Through case studies and practical assignments, learners will gain the ability to create and implement effective image strategies that align with an organization's values, mission, and business goals.
- Teacher: Lenny Murungi
